The Latest Tourism Improvement District Headlines


Siskiyou County board of supervisors updated on tourism improvement plan

Siskiyou Daily News - March 15, 2017

Siskiyou Economic Development Council Executive Director Tonya Dowse and Niki Brown, lead staff on the Siskiyou County Tourism Improvement District, gave the Siskiyou County Board of Supervisors an update on the progress made by the tourism district to date. more 


Sizzling Napa lodging industry posts 14.8 percent revenue gain

Napa Valley Register - January 16, 2016

Napa Valley’s lodging industry is enjoying double-digit growth in revenues, beating other parts of the Bay Area. more  


Tourism industry credits more visitors for bringing more money to town

Santa Monica Daily Press - May 4, 2016

Tourism continues to be a boon to the local economy, according to figures presented by Santa Monica Travel and Tourism this week. more 


Tourism Expected to be a Future $1B Industry in Temecula Valley

Valley News - July 16, 2016

Visit Temecula Valley (VTV) announced a record $696 million in travel spending by visitors, record earnings of $219 million and a record 2.7 million visitors to Temecula Valley during its first ever “State of Tourism” event July 7... more 


Newport's marketing agency reports growing hotel bookings

Los Angeles Times - July 16, 2016

Newwport Beach & Co., the marketing agency for the city of Newport Beach, says it made about 18% of hotel room bookings in the city for the 2015-16 fiscal year, translating into $96 million in revenue. more 


Tourism Has Positive Impacts On Many Areas of Life

The Independent - September 22, 2016

Visit Tri-Valley hosted its annual luncheon, this year themed "Back to School," on September 8th at Casa Real at Ruby Hill Winery in Pleasanton. more 


New marketing plan aimed at bringing people 'together' in the Santa Maria Valley

Santa Maria Times - October 11, 2016

A new plan, unveiled Tuesday by local tourism leaders, is aimed at getting people to come together and visit the Santa Maria Valley. more 


Concord hotels drawing more guests; more money for city

East Bay Times - October 20, 2016

In its third year, the Concord tourism improvement district continues to pay off for local hotels and the city. more 

Big Summer Continues for Mammoth TOT

Sierra Wave - September 13, 2016

The 2015/16 fiscal year for the Town of Mammoth Lakes ended with another record-breaking month for Transient Occupancy Tax collections.  more 

Torbay's Tourism Business Give Thumbs Up To Business Improvement District

itv News - July 1, 2016

Torbay's tourism businesses have given a thumbs up to the creation of a new Business Improvement District for the English Riviera  more 

Tourist Spending In SLO County Grows to $1.58 Billion

Templeton Community Guide - May 2, 2016

Visit San Luis Obispo County will celebrate National Travel and Tourism Week on Friday, May 6, to recognize the local and national impact of tourism, a $1.58 billion industry in San Luis Obispo County.  more 

The TBID Revolution: New Dollars for Tourism Marketing

Forbes - December 2, 2015

Forbes outlines the concept of Tourism Improvement Districts and how quickly they are rising in popularity with hotliers and CVBs across the nation. John Lambeth also outlines a recommended six step process to form a Tourism Improvement District.  more 

Supervisors Approve Advancing for Tourism Business Improvement District

Gridley Herald - October 14, 2015

The plan is to give a competitive advantage with other tourism destinations trying to attract potential Butte County visitors by amplifying a compelling message for why to visit Butte County.  more 

Tourism Marketing Pays Off In West County

Ventura County Star - August 17, 2015

Four years after mobilizing to promote tourism, Ventura County West reports that it has significantly boosted hotel occupancy, generating an increased $34.6 million in total visitor spending last year.  more 

Tourism outlook bright; tri-county revenue rising

Pacific Coast Business Times - July 18, 2015

As the tri-county region has emerged from the Great Recession, travel and tourism loom larger and larger on the economic landscape. Visit San Luis Obispo County, the countywide tourist promotion organization, reported in early May that countywide tourists accounted for $1.5 billion in overall impact, up 3.5 percent from a year earlier.  more 

Groups Ready to Move Forward on Siskiyou Tourism Improvement District

The Siskiyou Daily News - June 12, 2014

The stage is set for the implementation of a Tourism Business Improvement District for hoteliers in Siskiyou County with the county board of supervisors approving a tourism marketing strategy plan Tuesday.  more 

National City Hotel Revenue Up 13 Percent Over 2012

World News Report - January 08, 2014

Tourism is up in National City as the National City Tourism Marketing District is reporting an increase in hotel revenue in the 2013 fiscal year. more 

Tourists Help to Create More Than 500 Bath Jobs

South West Business - December 18, 2013

According to figures released this week marketing campaigns designed to attract tourists have not only secured a £43.7 million cash injection into the city’s economy but have helped get local people into work.  more 

Falmouth BID Wins Second Term

This is The West Country - November 29, 2013

The Falmouth Business Improvement District (BID) has been voted in for a second five-year programme of activity following a hugely successful renewal ballot."The yes vote means that a minimum of £600,000 can be allocated to even more creative projects over the next five years, a result of businesses coming together for the common good.”  more 

Branding Calistoga

The Weekly Calistogan - November 13, 2013

Calistoga’s brand strategy began in the early fall of 2012. The Calistoga Chamber of Commerce’s marketing committee and the Board of Directors led the project. Calistoga’s local Tourism Improvement District funded the project.  more 

TBID Impacts Billings Economy

KULR8 - November 12, 2013

The Billings Tourism Business Improvement District shows it's made a significant economic impact on the Magic City since 2007. The TBID has made an economic impact of more than $20 million. more 

Branding Calistoga

The Weekly Calistogan - November 14, 2013

Calistoga’s brand strategy began in the early fall of 2012. The Calistoga Chamber of Commerce’s marketing committee and the Board of Directors led the project. Calistoga’s local Tourism Improvement District funded the project. When a destination thinks and acts like a genuine brand, the entire community understands what the promise is and how they deliver the right experience. Destinations that deliver the right experience benefit from enhanced demand that provides profitable opportunities for the community as well as increased community pride, tax benefits and the power of a positive experience. more 

Torbay businesses back Mayor's new BID plan

Herald Express - November 12, 2013

The English Riviera Tourism Company is considering a bay-wide tourism business improvement district which would involve businesses like accommodation providers. more 

National City Hotel Revenue Up Six Percent Over 2012

Digital Journal - November 12, 2013

This past summer exceeded expectations for the National City Tourism Marketing District, as they saw an increase of six percent in revenue over 2012. more 

California Travel Association Sponsored Bill Protecting Tourism Signed by Governor Jerry Brown

Sacramento Bee - October 07, 2013

On October 4, Governor Brown signed AB 483 to protect the longstanding price of business assessing themselves to fund tourism promotion and neighborhood improvements from the unintended consequences of a state initative. The bill was received with strong bipartisan support. more 

City council OKs tourism committee, temporary hotel tax

Witchita Eagle - September 12, 2013

The City Council this week approved the creation of an 11-member tourism business improvement planning committee, the first step in an expanded hotel tax that could raise an additional $3 million to prop up Go Wichita’s $500,000 marketing budget. more 

Ontario Convention Center & Visitors Bureau revamps branding, launches national campaign

Inland Valley Daily Bulletin - June 27, 2013

The Greater Ontario Convention and Visitors Bureau has unveiled plans for a marketing campaign to broaden awareness of the region and encourage "visitors to meet, explore and connect in the heart of Southern California." Funding for the campaign is coming directly from the Greater Ontario Tourism Marketing District. The district is establishing a 2 percent fee on overnight stays in hotels in Rancho Cucamonga and Ontario and could generate nearly $2 million for sales and marketing the region as a destination. more  

Tourism Improvement District a Step Closer to Actuality

Agoura Hills Patch - June 24, 2013

The establishment of a Conejo Valley Tourism Improvement District is one step closer to reality as the Conejo city council voted to move forward with a one dollar fee on overnight hotel stays that could generate $450,000 annually for the city. more   

Vistors Dropped a Bundle in Napa Valley in 2012

Napa Valley Register - June 21, 2013

According to Smith Travel research data, Napa County lodging occupancy in May rose 9.2 percent to 75.1 percent and the average daily room rate rose 10.1 percent — to $272.22. Lodging revenue itself rose 19.5 percent during May, to a total of $29.2 million, according to the data. Due to this success, the Visit Napa Valley’s (the county’s official tourism organization) annual budget will be increased by approximately $300,000 to %5.19 million. The vast majority of that money comes from the Napa County Tourism Improvement District lodging assessment. more 

Council hears financial details from tourism board

The Coast News - June 10, 2013

Council members received a progress report with financial details on the Tourism Business Improvement District formed 3 years ago to increase occupancy. These details were provided by John Lambeth of Civitas Advisors, who helped develop the Del Mar program. more 

Ontario approves tourism marketing district

Inland Valley Daily Bulletin - June 04, 2013

The City Council OK'd forming a Concord Tourism Improvement District to increase hotel occupancy and stimulate the local economy. The city expects to collect an estimated $750,000 in annual assessments from local hotels. Following the California state appropriation of local redevelopment funds, city leaders have been looking for other ways to stimulate economic growth without adding new taxes. more 

Concord City Council OKs Tourism Improvement District

Contra Costa Times - May 29, 2013

The City Council OK'd forming a Concord Tourism Improvement District to increase hotel occupancy and stimulate the local economy. The city expects to collect an estimated $750,000 in annual assessments from local hotels. Following the California state appropriation of local redevelopment funds, city leaders have been looking for other ways to stimulate economic growth without adding new taxes. more 

Alliance to boost community tourism projects

Times-Standard - May 29, 2013

Early in the formation of the Humboldt County Tourism Business Improvement District the steering committee (later to become the Humboldt Lodging Alliance) determined that 25 percent of revenues from the district assessment would be made available to community businesses and organizations for projects that promote tourism in Humboldt County. The goal is to create visitor-attracting events in the shoulder seasons of the year, in other words, not the summer. more 

Hotel tax moves closer to reality

The Daily Republic - May 21, 2013

The Mitchell City Council has moved a step closer to approving a business improvement district (BID) which will help fund a new local sports authority, and an ice sheet at the Mitchell Activities Center. When the petition was presented to the council last month, 13 of the city's 17 hotel and motel owners were in favor of the BID. The next step is a council hearing for public comment. more 

Santa Monica Convention and Visitors Bureau Sees Global Gold

Santa Monica Lookout - May 13, 2013

In December 2012, local hotels established – and the City Council unanimously passed – a Tourism Marketing District (TMD) to increase tourism revenues and hotel stays. This new revenue stream has helped the Santa Monica Convention and Vistor's Bureau to push social media advertising, and continue to keep their hotel occupancy well above the national average. (85 percent vs. 61 percent) more 


San Diego Union Tribune - May 05, 2013

The San Diego economy is improving and tourism is one reason for that improvement. It’s not just tourists, it’s also jobs. Hospitality is one of the few occupations left where a popcorn vendor can rise through the ranks to run a theme park, or a kitchen assistant can become a hotel manager. more 


North could blaze trail in tourism promotion

The Press and Journal - April 16, 2013

Plans to create Scotland’s first tourism business improvement district at Loch Ness and Inverness took a step forward yesterday. Members of Highland Council’s city of Inverness area committee heard the organisation could help boost occupancy rates in hotels and guesthouses and create jobs. more 

Ontario, Rancho Cucamonga form team for area tourism

Inland Valley - March 23, 2013

As neighboring cities with similar commodities to offer, Rancho Cucamonga and Ontario have decided to form the Greater Ontario Tourism Marketing District. The money provided by the TMD will go to marketing the location as a travel destination as well as placing bids on big events, like ESPN'S X-Games which would attract 140,000 attendees, 9,000 hotel rooms, and generate $20 million in positive economic impact. more 

Leisure Travel On Rise, and With It, Income From Tourism

UT San Diego - January 17, 2013

Oceanside’s  tourism bureau, Visit Oceanside, is looking forward to 2013 with optimism, as they are seeing increases in travel and overall revenue year over year. Visit Oceanside is funded primarily by a tourism marketing district.  Leslee Gaul, president and chief executive officer, reports that tourism in Oceanside provides 13% of the jobs countywide and saves individual taxpayers $1,000 each year. more 

Tourism Improvement District Headlines from 2012 

Tourism Improvement District Headlines from 2011-2010 

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“It's a win-win... owners get local control of the funds... and the city gets a stable new revenue stream. ”

John Lambeth
Civitas Advisors